Video project for Cauzoom, a new platform and community for fundraisers
We recently produced a web video for Cauzoom, a new Cambridge-based company that serves as a fundraising platform for specific, short-term community projects: Cauzoom helps people to both invest in other’s projects, and create and manage their own. Cauzoom’s model also allows businesses to get involved and help entice investors by matching their purchases with [...]
Do you actually want your video to go viral?
“Can you make this video go viral?” – a frequent request from clients. The short answer is “no.” Any production company that claims to make “viral videos” is not on the level. The question itself is wrong, because only a motivated public can make a video go viral. It’s like a band going into a [...]
QR codes are on the rise, hence Shave Media creation “LookIntoIt”
As we’ve mentioned in previous posts, Shave Media recently created LookIntoIt, now in its beta phase, to provide clients with QR code connectivity. QR code marketing is on the rise, and it’s only a matter of time before most smart phone users interface with QR codes on a regular basis. Our first venture into the [...]
How to update and upgrade web videos
Several years ago we did a quick web video for The Salon at 10 Newbury in Boston, working through a third-party that specialized in affordable internet videos for directory listings. Last fall we reconnected with the salon and arranged to do two more videos for them. These videos would serve as an upgrade from the [...]
How to leverage web video as a marketing tool
“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV [...]
Coming soon: QR bar code and content creation from Shave Media!
Over the past few months we’ve been working hard to create a suite of QR code-related offerings to help our clients better leverage their video content. Our new products will be under the name LookIntoIt, and will give clients the ability to link their digital content (mobile websites, videos, music, text, whatever) to print media [...]
Know Your Aspect Ratio
Understanding aspect ratio expectations is critical for us filmmakers/videographers (or whatever we’re called these days), as well as for our clients. Knowing where the video will be shown, and in what aspect ratios (16:9, 4:3?) determines the way in which the raw footage is shot, as well as how and where graphics are placed. Experienced [...]
New Year Discount for Business Videos!
For the month of January, we are offering this special deal to our clients: Order one business video at the regular price, get 25% off the second business video!
Call us at 617-987-0207, or email us at info@shavemedia.com to order your new videos today!
HD Video, the New Shave Media Standard
It’s official, we’ve made High Definition the new standard for all our video shoots! Starting immediately, all Shave Media videos will be shot in beautiful, crisp 1080p HD, at no additional cost to you. We have always been committed to providing our clients with high-quality video production at affordable prices, and with the growing prevalence [...]
In Defense of SD
We recently upgraded to HD: new camera, new accessories, a lot more hard drive space. For us it was a practical decision. Clients were requesting HD, and we got tired of renting gear. We did the math and realized that at the frequency with which we were renting HD gear, we’d soon end up paying [...]
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