No matter how carefully you plan your shoot, something unexpected can always happen. Your star speaker might catch a cold, traffic could delay your crew, or the sunny sky you were envisioning might be obstructed by a thunderstorm. Some surprises are minor and will just change the order of events for the shoot. Other will necessitate a new shoot date. As with all ventures, plan for the worst and aim for the best.
Archive for the ‘Tips & Tricks’ Category
How to Make a Back-up Plan for Your Video Shoot
Monday, May 17th, 2010How to Maximize B Roll Shots for Your Video Shoot
Friday, May 14th, 2010In the context of a business video, “b roll” means what we see in addition to the talking heads. Typical b roll includes shots of staff at work, interactions with customers, close-ups of products, wide shots of the business’s exterior and signage, and before-and-after photos of service work. Sometimes the video is better served by strengthening sound bites with matching b roll; sometimes it’s improved by replacing sound bites with b roll – either way, b roll is a necessary component of an effective business video.
How to Get the Right Talent for Your Video
Wednesday, May 12th, 2010The talent in your video need not be professional actors. In fact, in many cases you will be better served with genuine statements from people who work for and patronize your business: the owner, managers, staff, customers, etc. Hired actors can be counterproductive to a business video, because your potential customers want the inside scoop on what you do, not your sales pitch.
How to Select the Best Location for Your Video Shoot
Thursday, May 6th, 2010Ultimately your video should take place where the action is. This way viewers can see you doing what you do best, and get a clear picture of why they should choose your business.
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