Video for David Meerman Scott’s “Newsjacking”
Check out this video we edited for marketing and leadership expert David Meerman, created from footage shot by his team at SXSW 2012: Scott discusses the concept of “Newsjacking,” the subject and title of his newest book. From Scott’s website, Newsjacking is: the process by which you inject your ideas or angles into breaking news, [...]
Shave Media video on TED Talks
Last November we filmed at TEDxCambridge to produce a series of videos for the organization, thanks to additional sponsorship from Nuance. One of the videos is now part of the worldwide TED Talks: http://www.ted.com/talks/scott_summit_beautiful_artificial_limbs.html The video features industrial designer Scott Summit discussing his company’s personalized prosthetic limbs, designed and built to go beyond providing physical [...]
How much does a small business video cost to make?
QUESTION: How much should my small business pay for a short online video? ANSWER: If you hire a local video production company, somewhere between $600 to $2000, depending on what you want in your video. We got our start making individual videos for small businesses in the Boston area. Since 2007, we’re produced hundreds and [...]
Recent Project: Book Trailer for Dr. Christiane Northrup
We recently produced a book trailer with Monaco Associates for Dr. Christiane Northrup, promoting her newest book, the newly updated and revised The Wisdom of Menopause: The video can be viewed here: http://www.amazon.com/gp/mpd/permalink/mDIHXHJUMA2TB/ref=ent_fb_link Collaborating with Monaco Associates was a new and very positive experience for us. Generally when we produce a book trailer, we handle [...]
How much does video equipment cost?
What does equipment cost for the professional freelance video producer? The man or woman who shows up at a small business to make a minute-long web video likely owns all of his or her gear. It’s helpful for all involved to know how much all that equipment costs. Newcomers to the field should be aware [...]
Looking back at 2011
Thank you to all of our wonderful clients and colleagues for helping us make 2011 our best year yet! A few of the highlights of 2011: Book trailer projects in Boston, New York, and Maine Filming for DogWatch Hidden Fences in Florida Producing videos for marketing expert David Meerman Scott, including a long-format video shot [...]
New video: All Creatures Animal Hospital in Salem, MA
We recently produced this web video for All Creatures Animal Hospital in Salem, MA. Two things struck us about All Creatures Animal Hospital. First, the environment was warm, friendly, and very clean. Second, everyone there was passionate about taking care of animals and their families. It was clearly a place where pets and owners alike [...]
How to use video to improve internal communications?
When faced with the choice of reading through long documents or watching a short video, employees almost always choose the later, says David Jackel, partner at Boston-based corporate video production company Shave Media. The company helped Genzyme create internal communications videos to explain important changes in the regulatory environment, as well as created a series of videos for Microsoft intended to communicate a unified sales message to several different business units.
“Video is a powerful tool for internal communications because it allows companies to engage with their entire organization through uniform messaging that’s much more compelling than an email,” says Jackel. “Recipients of internal communications videos are more likely to fully absorb the intended message than they would through more traditional media.”
SnapGrow and Shave Media: Bringing Highly-Targeted Videos to Internet Marketing
In a previous blog post, I discussed how we were adding value for clients by producing multiple videos from single shoots. Thanks to a new partnership, we’re now doing this in a big way. Earlier this year we met with SnapGrow, a new internet marketing company based in New England that helps businesses boost their [...]
Why should businesses create specialized videos, instead of just video profiles?
Over the past few years, businesses of all sizes have started populating their websites with video content. For many businesses, their video content consists of a single profile video that summarizes what the business offers in 60 – 90 seconds. Some businesses also present testimonial videos, which can be enormously helpful in winning over new [...]
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