New video for HubSpot for Startups

New video for HubSpot for Startups

This summer we worked with HubSpot, the innovators behind Inbound Marketing, to create a quick video that introduces their new program HubSpot for Startups.  Over the course of a day we filmed the HubSpot for Startups team at work, along with a variety of scenes throughout HubSpot's headquarters in Cambridge, MA.  We also stopped over at Drift, another innovative software development company based in Cambridge, for some additional filming.

Debut Video for 15-40 Connection

We have just finished our first in a series of video for 15-40 Connection, a cancer self-awareness nonprofit organization.  15-40 Connection's mission is to empower people by showing them how to spot the first warning signs of cancer, and dramatically increase their chances of survival.

We shot the interview footage several months ago at an event held by 15-40 Connection at the offices of Applied Interactive in Worcester, MA, using a two-person crew with two Canon C100s, a slate-colored heavy cloth backdrop, and 3-point lighting.  For the hair light, we mounted an LED panel on a stand placed behind and above the backdrop.  We also used a roaming camera on a slider for b roll of the event, for use in later videos.

Over the course of the event, we filmed interviews conducted by the 15-40 Connection team with a diverse group of cancer survivors, all of whom are now thankfully in good health.  The speakers told us about their lives before cancer, the nature of their symptoms, how they were diagnosed and treated, and what they would tell their younger selves knowing what they know now.

We strongly encourage anyone in the 15-40 age range to visit 15-40.org and take a moment to read through the potentially-lifesaving information on the website.

Filming Interviews and B Roll at Acentech in Cambridge MA

Today we continued filming interviews and b roll footage for a case-study video that will highlight an exciting service provided by Acentech: the Remote Monitoring of Noise and Vibration.  So far we've filmed at several locations in the Greater Boston area, Western Massachusetts, and New Haven, CT. 

Today's video shoot was at Acentech's Cambridge office, where we used two Canon C100 cinema cameras - locked down for multicam interviews, and stabilized with several setups for action and detail shots.  Working with Acentech is always fun, and we look forward to reviewing the footage and beginning the edit.

The weight and length of the monopod combined with image stabilization allows for smooth handheld shots.

For low-angle shots, the camera can be carefully stabilized between the knee and the pressure against the viewfinder.

Filming at AONE's Annual Meeting in Ft. Worth

Today we wrap our week of filming at the Annual Meeting of the American Organization of Nurse Executives in Ft. Worth, Texas.  2016 marks our 5th year providing video coverage for AONE's Annual Meeting, and this year we have included event photography coverage as well.

Setting up the C100 on a slider for the opening keynote

During our time at the Annual Meeting, we filmed dozens of interviews - some of which we edited onsite to be aired on the big screen later in the week.  We also shot ample footage for videos that we will produce after the event, including a sizzle reel that features highlights of the meeting, interview-based segments for various departments' social media streams, and a series of "Thought Leader" videos captured on the big stage.  Our onsite photographer Ken Marcou took headshots of the AONE team, close-up product shots of awards for the big screen, and event coverage photos that preserved essential moments of the meeting.

Behind the scenes at a locked-down two-camera video interview

Behind the scenes at a locked-down two-camera video interview

Leading up to the meeting and throughout the week we worked side-by-side with AONE's stellar team to ensure that we captured the right content using the highest possible production value.  Through meticulous scheduling, the AONE team enabled us to film and photograph a wide array of valuable media.

A video we filmed and edited onsite plays on the big screens

A video we filmed and edited onsite plays on the big screens

Since our first engagement with AONE, during the spring of 2012, we have traveled together to destinations across the country, including Denver, Orlando, Phoenix, and New Orleans.  And this past February we had the pleasure of visiting and filming at AONE's office in Chicago.  We look forward to future adventures with AONE!

 

 

Filming at the DogWatch Dealer Meeting in Orlando

This week we filmed at the DogWatch Dealer Meeting in Orlando, capturing highlights of the event and shooting videos for the websites of individual Dealers across the United States, Canada, and several overseas locations like Thailand, Australia, and Trinidad and Tobago.  We filmed the Dealer videos as interviews against a solid white background, using soft-boxes to light the background, and LED panels to light the speakers.

Interview in progress

Interview in progress

White screen interview set-up

White screen interview set-up

In addition to over 30 Dealer video interviews, we filmed at all the major talks and presentations, including the Awards Dinner, breakout sessions, and a special trip to Disney Springs, just down the road from the Dealer Meeting. 

Award Winners

Award Winners

Awards Dinner

Awards Dinner

And throughout the meeting, we enjoyed the relative warmth of Florida, and some close encounters with the exotic, like this Red and Green Macaw "Merlot":

One more stop before heading home to snowy Boston.

One more stop before heading home to snowy Boston.

Filming with AONE in New Orleans

We were delighted to travel with AONE this week to New Orleans to film video clips for their Year End Review and upcoming Annual Meeting in Ft. Worth.  Because the speakers were addressing the viewer directly, we did a single-camera set up and used an iPad-based teleprompter with some on-the-spot text edits. 

Early morning in the room where we filmed

Sampling the local cuisine before the shoot

The evening after the first video shoot, we roamed the French Quarter and found a larger-scale (Hollywood) production in progress.

The evening after the first video shoot, we roamed the French Quarter and found a larger-scale (Hollywood) production in progress.

Back in LA

We're back in LA, filming a comprehensive series of videos with celebrated Penguin Random House author Dean Koontz.  This setup included a locked-down Canon C100 and 5Dmkiii, a wireless lavalier mic, and several softbox lights (that travel surprisingly well) to counteract the powerful California sun.  Working with Dean and our colleagues at Penguin Random House was a pleasure, and the interview covered a wide range of topics, from Dean's early writing inspirations to his latest novel.

While in town, we visited some of our favorite spots, and took in the sunset over the ocean.

Filming at Inbound15!

Today is our first day of filming at HubSpot's Inbound 2015 Conference at the Boston Convention Center!  HubSpot never disappoints with its stellar line up of speakers and entertainers.  Seth Godin, Brené Brown, and Aziz Ansari are just a few of the big names featured at Inbound this year. 

Club Inbound in the early hours. By midday this place will be packed.

Our task is to film roughly 100 talks over the next few days, in rooms of all sizes - from meeting rooms to ballrooms - with up to 7 of these talks running simultaneously.  In each room, we're covering 3 angles: a static wide shot, a medium tracking shot, and a medium-close up from the side of stage.  Our filmmakers will primarily be using cinema cameras and high-end DSLRs to give the edited videos the inspiring aesthetic of TED Talks.  Of course good sound is still the most important component of video production, so we'll be running a direct feed from the soundboard into two audio recorders in each room, and using a mounted shotgun microphone for an additional level of coverage.  Here's a video we shot last year at Inbound14:

Last year, we had an 8-person team covering 3 rooms.  For this project, our team has grown to 18 videographers and 4 PAs!  

We're looking forward to the exciting atmosphere at Inbound, all the amazing speakers, and the now-legendary parties that take place each evening at the BCEC and in the surrounding area in the Seaport District.

Club Inbound later in the day.

 

 

 

Last Day at Star Wars Celebration

It's been an exciting long weekend, filming with our client Penguin Random House at Star Wars Celebration in Anaheim!  We saw the premiere of the new trailer for Star Wars: The Force Awakens, and had the opportunity to film the crowd as they experienced the moment.  We also enjoying seeing the members of the new cast and director J.J. Abrams.  Over the past few days we filmed interviews with leading Star Wars authors and a wide range of of Star Wars fans, and also covered live recordings of audio books, panels and workshops.  After we wrapped up in Anaheim, our team headed to Santa Monica and Venice Beach for a relaxing rest of the day by the ocean.