Looking back at 2011
Thank you to all of our wonderful clients and colleagues for helping us make 2011 our best year yet! A few of the highlights of 2011: Book trailer projects in Boston, New York, and Maine Filming for DogWatch Hidden Fences in Florida Producing videos for marketing expert David Meerman Scott, including a long-format video shot [...]
New video: All Creatures Animal Hospital in Salem, MA
We recently produced this web video for All Creatures Animal Hospital in Salem, MA. Two things struck us about All Creatures Animal Hospital. First, the environment was warm, friendly, and very clean. Second, everyone there was passionate about taking care of animals and their families. It was clearly a place where pets and owners alike [...]
How to use video to improve internal communications?
When faced with the choice of reading through long documents or watching a short video, employees almost always choose the later, says David Jackel, partner at Boston-based corporate video production company Shave Media. The company helped Genzyme create internal communications videos to explain important changes in the regulatory environment, as well as created a series of videos for Microsoft intended to communicate a unified sales message to several different business units.
“Video is a powerful tool for internal communications because it allows companies to engage with their entire organization through uniform messaging that’s much more compelling than an email,” says Jackel. “Recipients of internal communications videos are more likely to fully absorb the intended message than they would through more traditional media.”
SnapGrow and Shave Media: Bringing Highly-Targeted Videos to Internet Marketing
In a previous blog post, I discussed how we were adding value for clients by producing multiple videos from single shoots. Thanks to a new partnership, we’re now doing this in a big way. Earlier this year we met with SnapGrow, a new internet marketing company based in New England that helps businesses boost their [...]
Why should businesses create specialized videos, instead of just video profiles?
Over the past few years, businesses of all sizes have started populating their websites with video content. For many businesses, their video content consists of a single profile video that summarizes what the business offers in 60 – 90 seconds. Some businesses also present testimonial videos, which can be enormously helpful in winning over new [...]
Video project for Cauzoom, a new platform and community for fundraisers
We recently produced a web video for Cauzoom, a new Cambridge-based company that serves as a fundraising platform for specific, short-term community projects: Cauzoom helps people to both invest in other’s projects, and create and manage their own. Cauzoom’s model also allows businesses to get involved and help entice investors by matching their purchases with [...]
Do you actually want your video to go viral?
“Can you make this video go viral?” – a frequent request from clients. The short answer is “no.” Any production company that claims to make “viral videos” is not on the level. The question itself is wrong, because only a motivated public can make a video go viral. It’s like a band going into a [...]
QR codes are on the rise, hence Shave Media creation “LookIntoIt”
As we’ve mentioned in previous posts, Shave Media recently created LookIntoIt, now in its beta phase, to provide clients with QR code connectivity. QR code marketing is on the rise, and it’s only a matter of time before most smart phone users interface with QR codes on a regular basis. Our first venture into the [...]
How to update and upgrade web videos
Several years ago we did a quick web video for The Salon at 10 Newbury in Boston, working through a third-party that specialized in affordable internet videos for directory listings. Last fall we reconnected with the salon and arranged to do two more videos for them. These videos would serve as an upgrade from the [...]
How to leverage web video as a marketing tool
“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV [...]
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